The market for three-row mid-size SUVs is heating up right now.

 The Kia Telluride, the market leader in its class, as well as its corporate brother

the Hyundai Palisade, and a number of other domestic and foreign rivals are available

The Mazda CX-90, which was been introduced for 2024, is what really got us to wondering: has the Kia Telluride finally

The new CX-90 shows Mazda's strategy for establishing itself as a premium rival in its design.

In addition, unlike the CX-9, which is already becoming a little dated, the SUV is built on a brand-new architecture

The Mazda CX-90 is also offered in a PHEV configuration for 2024, along with the choice of a new turbocharged

Mazda priced the 2024 CX-90 at $39,595 for the base trim, just $3,000 more than the entry-level 2023